
Last week, during the Global Leadership Forum I attended, Prof James Thurber of American University presented a speech (or was it a polemic?) on the likely outcome of the current US election. He suggested that, regardless of the outcome, this would be an election that would end the Age of Reaganism. It would be realigning election, he argued, not unlike the 1968 election in which Richard Nixon was elected, ending the Democratic realignment initiated by Franklin Roosevelt in 1932.
In ’68, Thurber noted, the United States faced an energy crisis, an unpopular war and was shocked by high profile assassinations and race riots. In 2008, the United States faces an energy crisis, is involved in an unpopular war (or two) and is in an economic recession.
You could say that, in the current context, all the ingredients are there for (significant?) political change.
Now I suppose it may be important to preface Thurber’s prediction by pointing to his political affiliation – he’s a Democrat – but the case he presents is nonetheless compelling (if slightly partisan). Barack Obama, he says, is charismatic (and I think the implication, then, is that John McCain is not), has been working the ‘ground war’ (vigorously canvassing at the grassroots level to get pro-Obama voters registered) and also has been winning the ‘air war’ (having raised enough money to out-advertise McCain on television and radio by at least 4-to-1). Thurber also reckons the status of the economy is in Obama’s favour: when the economy goes bad, elections go to Democrats. ‘Dems make things better,’ the saying goes.
Where Obama has clearly outweighed McCain, though, is in money. Abandoning traditional methods of attracting funding in favour new media and social networking tools, Obama has simply has generated more money than McCain, giving him the freedom to spread his message more diversely and/or concentrate it in those contested states where he needs to campaign more vigorously. McCain simply has not been able to compete. Obama, you could say, has had the money to buy greater popularity.
But it doesn’t end there; other signs, too, support Thurber’s prediction: (1) Democrats have a 34-seat advantage in the House of Representatives, (2) one third of eligible voters who will cast their votes will do so before November 4th (early indications are that the Democrats are ahead), and (3) although Obama has experienced a slight dip in popularity according to recent polls, most surveys put him well ahead of McCain.
So there you have it: Thurber believes it, and indeed key indicators point to an Obama victory. The question is: What about the Bradley Effect?
